This was my first time to Bilbao and Sercotel Ayala is a place I would return to in a heartbeat. Conveniently located, there's plenty to see within a 15 minute walk, and a multi-level shopping center just across the street is ideal to grab whatever you might need. The room was good sized, comfortable, and reasonably priced. Andrea (at the front desk) deserves special recognition for her outstanding efforts, helping with directions and giving very specific/helpful recommendations about the city and all it has to offer. There's plenty to see and do in Bilbao, and this hotel serves as a perfect "base camp" from which to explore!