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Best Western George Hotel

3.0 star property
Swaffham hotel with restaurant and bar/lounge

Choose dates to view prices

In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Bar
  • Laundry facilities

Main amenities (12)

  • Daily housekeeping
  • Restaurant and bar/lounge
  • Breakfast available
  • Room service
  • 3 meeting rooms
  • Terrace
  • 24-hour front desk
  • Front-desk safe
  • Laundry service
  • Self-serve laundry
  • Wedding services
  • Luggage storage

Feel at home (6)

  • Rollaway/extra beds
  • Television
  • Terrace
  • Daily housekeeping
  • Laundry facilities
  • Bathtub or shower
$61 nightly
The total price is $74
Dec 22 - Dec 23
Total with taxes and fees

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Wardrobe or closet
  • 75 sq ft
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(14 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Wardrobe or closet
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(12 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Wardrobe or closet
  • 172 sq ft
  • Sleeps 2
  • 2 Twin Beds

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Wardrobe or closet
  • 172 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Wardrobe or closet
  • 215 sq ft
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Desk
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

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9.2 out of 10, Wonderful, 292 reviews
$80 nightly
The price is $96
Jan 4 - Jan 5, 2026
Total with taxes and fees
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About the neighborhood

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 km
  • Swaffham Museum - 3 min walk - 0.3 km
  • Market Square - 3 min walk - 0.3 km
  • The Green Britain Centre - 11 min walk - 0.9 km
  • Sandringham House - 25 min drive - 33.4 km

Getting around

  • Norwich (NWI-Norwich Intl.) - 43 min drive
  • Stansted Airport (STN) - 85 min drive
  • Mid-Norfolk Railway Dereham - 19 min drive
  • Brandon Station - 19 min drive
  • Watlington Station - 21 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪Market Cross - ‬8 min walk
  • ‪The Red Lion - ‬3 min walk
  • ‪Costa Coffee - ‬5 min drive

About this property

Best Western George Hotel

Best Western George Hotel is a great choice for a stay in Swaffham. You can relax with a drink at the bar/lounge, and the restaurant is the perfect spot to grab a bite to eat. Fellow travelers say great things about the helpful staff.

At a glance

DONE

Hotel size

    • 28 rooms
    • Arranged over 2 floors
DONE

Arriving/Leaving

    • Check-in start time: 2 PM; Check-in end time: midnight
    • Check-out time is 11 AM
DONE

Special check-in instructions

    • Front desk staff will greet guests on arrival at the property
    • Information provided by the property may be translated using automated translation tools
DONE

Required at check-in

    • Credit card, debit card, or cash deposit required for incidental charges
    • Government-issued photo ID may be required
DONE

Children

    • No cribs (infant beds)
DONE

Pets

    • Pets allowed*
    • Specific rooms only, restrictions apply*
WIFI

Internet

    • Free WiFi in public areas
    • Free WiFi in rooms
LOCAL_PARKING

Parking

    • Free onsite self parking
DONE

Other information

    • Smoke-free property

Property amenities

Food and drink

  • English breakfast (surcharge) each morning 7:30 AM–9 AM
  • Restaurant
  • Bar/lounge
  • Room service (limited hours)

Working away

  • 3 meeting rooms

Services

  • 24-hour front desk
  • Dry cleaning/laundry services
  • Luggage storage
  • Wedding services

Facilities

  • Safe-deposit box at front desk
  • Terrace
  • Banquet hall

Accessibility

  • Wheelchair-accessible path of travel

Room amenities

Be entertained

  • Flat-screen television

Home comfort

  • Heating
  • Portable fan
  • Electric kettle
  • Iron/ironing board (on request)

Sleep well

  • Alarm clock
  • Rollaway/extra bed (surcharge)
  • Bed sheets provided

Freshen up

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels

Stay connected

  • Desk
  • Free WiFi
  • Phone

More

  • Daily housekeeping

Fees & policies

Optional extras

  • English breakfast is offered for an extra charge of approximately GBP 11.95 per person

Children & extra beds

  • Rollaway beds are available for GBP 15.0 per night
  • Guests must contact this property in advance to reserve rollaway/extra beds

Pets

  • Pets are allowed for an extra charge of GBP 10 per pet, per night

Policies

This property does not have elevators.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express

Also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Are pets allowed at Best Western George Hotel?

Yes, pets are welcome. There's a charge of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.

Is parking offered on site at Best Western George Hotel?

Yes, there's free self parking.

What are the check-in and check-out times at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight. Check-out time is 11 AM.

Are there restaurants at or near Best Western George Hotel?

Yes, there's an onsite restaurant.

What's the area around Best Western George Hotel like?

Best Western George Hotel is in the heart of Swaffham, a short 1-minute walk from Church of St Peter and St Paul and 3 minutes' walk from Market Square.

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Reviews

Best Western George Hotel Reviews

7.8

Good

8.0

Cleanliness

8.0

Location

8.6

Staff & service

6.8

Eco-friendliness

7.0

Property conditions & facilities

Popular mentions

Service staff
Room
Breakfast
Food
Bathroom
Shower
Bed
Location
Parking
Restaurant

Reviews

8/10 Very good

This hotel is in an excellent position to the town. The staff were efficient and friendly and the breakfast was the best we've had in a hotel for a long time. Unfortunately the hotel is is need of an update. We had the first room (51) on the ground floor. This backed onto a courtyard outside the kitchen. It was noisy and there was a "hume" from some kind of machinery that kept kicking in. The heating was not on in the evening, despite it being only 2 degrees outside. For the sake of convenience, we would stay again.
Lorraine, 1-night trip

8/10 Very good

Pleasant stay

Lovely people, large rooms, wide selection of breakfast, good parking Could do with updating throughout the hotel, stair carpets worn
Susan, 3-night trip

10/10 Exceptional

I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Paul, 2-night trip

10/10 Exceptional

Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Greg, 1-night trip

8/10 Very good

Delightful stay

We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Anthony, 3-night trip

8/10 Very good

Very comfortable bed in a hotel full of olden day charm
Hugh, 1-night trip

10/10 Exceptional

Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
jonathan, 4-night trip

6/10 Good

Adequate but needs updating

Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
John, 2-night trip

8/10 Very good

Anniversary stay

George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Margaret, 3-night trip

10/10 Exceptional

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
alan, 1-night trip

4/10 Fair

Step back to the 80,s

This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
christopher, 1-night trip

8/10 Very good

Feedback

Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Sandra A, 1-night trip

10/10 Exceptional

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Ivan, 1-night trip

8/10 Very good

Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
4-night trip

4/10 Fair

Great staff, not so great property

The staff were excellent. Tried very hard to assist and were very pleasant. However, the building was dated. Room was dirty, no fan in the bathroom, the ambience of the room was unpeasant. the bathroom was ill equipped. The shower didnt work so I had to take a bath, then the water didnt go down the drain, just sat there!
David, 1-night trip

8/10 Very good

Good value for a night or two

Nice staff and good value.
Stephen, 1-night trip

10/10 Exceptional

Excellent king size room lovely bathroom
Michael, 1-night trip

8/10 Very good

Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
tina, 1-night trip

8/10 Very good

Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Audrey, 2-night trip

10/10 Exceptional

Recommend

Good room in a quaint hotel. Great food and friendly helpful staff.
Daryl, 2-night trip

8/10 Very good

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Susan, 2-night trip

10/10 Exceptional

The staff are absolutely amazing. Very friendly. Great service. Great food. Would definitely stay there again. The room was very clean as well.
Rebecca, 1-night trip

10/10 Exceptional

Look forward tp returning.

Very much enjoyed our stay and, without exception, the staff couldn't have been more helpful - or lovelier!
4-night trip

10/10 Exceptional

reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Jonathan, 2-night trip

6/10 Good

Better than sleeping on a park bench

Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
David, 1-night trip