Hotels in Florence

Discover the Enchantment of Florence: Where Nature and Culture Dance Along the River

Nestled in the heart of Texas, Florence is a serene escape for nature lovers and outdoor enthusiasts. Just a stone's throw from stunning lakes and the picturesque parks of the nearby national state park, visitors can enjoy hiking, fishing, and picnicking by the river. The charming town offers a quaint, small-town vibe with friendly locals and unique shops. Whether you're exploring urban parks or soaking in the natural beauty, Florence invites travelers to unwind and connect with nature, making it a perfect off-the-beaten-path destination for a refreshing getaway. For great hotel rates in Florence, be sure to check out Hotels.com's Last-Minute DealsOpens in a new window on travel.

Discover great hotels in Florence

Florence, Texas offers a variety of hotel accommodations to suit different preferences and budgets. From cozy inns and charming bed and breakfasts to well-rated motels, travelers can find comfortable stays with essential amenities. Whether you're seeking a relaxing getaway or a convenient base for exploration, Florence has plenty of options. Here are some of the best hotels in Florence that our travelers love:

1. Sheraton Austin Georgetown Hotel & Conference CenterOpens in a new window: This 4.0-star hotel offers a distinctive experience for leisure travelers seeking comfort and convenience. With a well-appointed lobby area and an inviting bar, the hotel boasts an excellent in-house restaurant known for its delicious offerings. Guests can relax by the pool or enjoy the serene atmosphere of the surroundings. The property features modern amenities that enhance the travel experience, including a 24-hour business center and various meeting spaces. Visitors appreciate the attention to cleanliness and the quiet ambiance, making it a perfect retreat for those looking to unwind after a day of exploration.
2. Shilo Inn Suites Hotel - KilleenOpens in a new window: This charming 3.5-star hotel caters to leisure travelers seeking affordability without sacrificing quality. The property features a welcoming atmosphere with a restaurant offering delectable meals nearby. Guests love the comfortable accommodations, ensuring a restful night's sleep. The hotel's friendly service creates a home-like environment, perfect for relaxation. While the pool area could use some attention, the overall guest experience shines through with clean rooms and a warm welcome. The hotel’s strategic location makes it a convenient choice for those exploring the area while enjoying a peaceful stay.
3. The Vineyard at FlorenceOpens in a new window: This 3.5-star resort is a hidden gem, perfect for leisure travelers looking for a distinctive getaway. Set amidst beautiful grounds with stunning views of a vineyard and ponds, the hotel offers a serene escape. Guests can indulge in the on-site restaurant, which provides exceptional service and culinary delights. The welcoming staff ensures a personalized experience, enhancing the overall ambiance of relaxation and luxury. The spacious rooms and attention to detail create an inviting atmosphere, making it an ideal choice for those seeking tranquility and unique experiences during their stay.

Top locations to stay in Florence

Some of the best areas to stay in Florence, Texas, are Brushy Creek, Berry Creek, and Sun City. Brushy Creek offers outdoor adventures and vibrant nightlife. Berry Creek features beautiful landscapes and a serene atmosphere. Sun City boasts attractions like the San Gabriel River and various shopping venues, making it ideal for first-time visitors.

1. Brushy CreekOpens in a new window: Brushy Creek is a fantastic choice for a stay if you’re looking for a lively atmosphere with plenty of options for both relaxation and excitement. You can explore the scenic trails of Brushy Creek Regional Trail, perfect for hiking or biking, and take in the beautiful views of nature around you. If you're seeking a fun day out, Rock'n River Family Aquatic Center offers a great way to cool off and have fun with the family. For those who enjoy shopping, Round Rock Premium Outlets is nearby for fantastic deals on popular brands. The local nightlife scene includes cultural attractions and entertainment venues that provide a vibrant evening experience.
2. Berry CreekOpens in a new window: Berry Creek is a charming area that offers a laid-back vibe while still being close to a variety of attractions. It’s an excellent spot for nature lovers, with nearby parks and trails perfect for outdoor activities. Whether you're into hiking or just enjoying a peaceful afternoon in nature, this area has it all. Berry Creek is also conveniently located to access shopping and dining options in surrounding areas, making it easy to enjoy a mix of local flavors and retail therapy without the hustle and bustle of a city.
3. Sun CityOpens in a new window: Sun City is ideal for those looking for a unique blend of relaxation and recreation. The San Gabriel River provides a picturesque setting for picnics and leisurely walks, while Inner Space Cavern offers a fascinating underground adventure that’s fun for all ages. For entertainment, you can catch a show at the Georgetown Palace Theatre, where you’ll find a range of cultural performances. Sun City also features various shopping venues, making it easy to find local crafts and goods, ensuring a well-rounded experience for visitors.

Things to do in Florence

Florence is a vibrant hub nestled among rolling hills, where lush parks and serene rivers create a stunning backdrop for exploration. Enjoy outdoor activities like hiking through scenic trails, boating on tranquil waters, or even diving into local aquatic adventures. With plenty of shopping and recreational spots, it’s a city bursting with life!

• Inner Space CavernOpens in a new window – Explore the stunning formations of Inner Space Cavern, where you can take guided tours through this fascinating underground world. Marvel at the stalactites and stalagmites as you learn about the geology and history of this remarkable cave, nestled within a tranquil natural setting.
• Blue HoleOpens in a new window – Dive into fun at Blue Hole, a picturesque lagoon perfect for swimming or relaxing by the water. Surrounded by lush greenery, this serene spot invites you to soak up the sun or enjoy a leisurely picnic with family and friends.
• River Hollow FarmOpens in a new window – Visit River Hollow Farm for a delightful experience in a working farm environment. Engage with friendly animals, explore the lush landscapes, and discover the joys of farm life, making it an ideal outing for families seeking a connection with nature.
• Salado Sculpture GardenOpens in a new window – Stroll through the beautiful Salado Sculpture Garden, where art meets nature. This outdoor gallery features an array of sculptures set against a backdrop of vibrant gardens, providing a perfect setting for leisurely walks and thoughtful reflection.
• The Williamson MuseumOpens in a new window – Step back in time at The Williamson Museum, where you can explore the rich history of the region. Interactive exhibits and artifacts will give you insight into local heritage, making it a rewarding stop for those looking to understand the area’s past.

5 tips for savvy savings when booking a hotel in Florence

1. Book for the cheapest times: The most affordable time to visit Florence is during January, November, and December, when hotel prices are typically lower. For those on a budget, it's best to plan a stay of at least 2 to 3 days to fully appreciate the city's historical landmarks and cultural sites. This duration allows visitors to explore essential attractions such as the scenic river, beautiful urban parks, and nearby national state parks, all of which offer great value for money. With the potential for prices to drop, travelers can enjoy Florence's rich history and vibrant culture without breaking the bank.
2. Look for last-minute deals on Hotels.com: To discover last-minute deals to Florence, visit the DealsOpens in a new window or Last-Minute DealsOpens in a new window sections on Hotels.com, where you may find discounted hotel rates as your travel date approaches. Consider enabling email alerts or push notifications to stay informed about flash sales and special promotions, enhancing your chances of securing savings. The Smart ShoppingOpens in a new window tool within the app allows you to compare room rates and amenities across various hotels, ensuring you're aware of any price drops or room availability. With these resources, you're more likely to snag a fantastic deal for your getaway.
3. Be flexible with dates: Prices can fluctuate based on factors like the hotel's location, star rating, and the time of year, so being flexible with your travel dates could help you save on your hotel stay in Florence. If you're in search of a distinctive experience, boutique hotels often provide a more personalized touch and may offer better value. When you book through Hotels.com, we'll inform you if the price for your chosen dates is above or below the average. If the price is on the higher end, we’ll recommend alternative dates that could help you find a better deal.
4. Consider your location: Staying near major attractions or city centers can offer convenience, but it often comes with a higher price tag. For more budget-friendly options, you might want to look at hotels in less central neighborhoods, which are usually more likely to be affordable while still providing easy access to the sites you plan to visit. Additionally, consider exploring independent hotels a bit farther out, as they can often deliver a more authentic experience without breaking the bank.
5. Join One Key™: Become a One Key MemberOpens in a new window for free and book your next stay in Florence. Save on over 100,000 hotels worldwide with exclusive member prices. As a member, you can quickly progress through the tiers and enjoy perks, like free room upgrades when available and food and beverage discounts at select VIP Access properties.

Best time to go to Florence

Florence experiences its lowest average temperature in January, at 50.0°F (10.0°C), while August is the hottest month, with an average temperature of 85.8°F (29.9°C). May tends to be the wettest month. The peak travel months to visit Florence are March, April, and September, which see a higher number of tourists. During this peak period, the weather is mostly sunny, accompanied by light rainfall. In contrast, October to December are ideal if you're looking for a calmer vacation, marked by light rainfall and mostly sunny conditions.